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Regional Marketing Director (APJ)

yubico · Singapore · Not Specified

10+ years Posted 5 days ago
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Quick Summary

  • Lead development and execution of strategic field marketing plans in APJ region
  • Collaborate with APJ channel sales team on GTM initiatives with channel partners
  • Plan and execute regional in-person activities including trade shows and roundtables

Full Description

Meet Yubico: the creator of the most secure passkeys and leading provider of hardware authentication security keys. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and is public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. Our global customer base includes organizations of varying sizes, from large corporations such as Google, Amazon, Microsoft and Hyatt, to companies like Dyson. We  are a global company with a strong company culture and employees located in over 14 countries. Yubico’s  headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.

At Yubico, we offer:

Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.

Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. In support of this, our employees have created some pretty cool Employee Resource Groups that foster inclusion, help build community and connection across Yubico. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).

Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. Check out ourLife at Yubico Page on LinkedIn and our awards here.

The Role:

We are seeking an energetic and experienced Regional Marketing Director in the APJ region with 10+ years of proven expertise in building out B2B regional marketing strategies. Your primary objective is to lead key marketing initiatives to help further establish Yubico’s presence in the APJ region. The ideal candidate will act as the fractional CMO of the region, holding the responsibility of a fully integrated field marketing plan aligned with the revenue goals of each APJ priority country, with a focus on building high-quality net new pipeline and accelerating existing pipeline. 

Your efforts will successfully  drive demand generation, brand awareness, and revenue growth within our target markets and help raise the bar for security for organizations globally.
Tasks & Responsibilities::
  • Lead the development and execution of strategic field marketing plans in the APJ region, aligning with the sales leaders on their goals and initiatives and focusing on mid-to-bottom of the funnel activations, brand visibility, and in-region expansion.
  • Collaborate closely and regularly with the APJ channel sales team on GTM initiatives with channel partners.
  • Manage, build and maintain relationships with key channel partners in the region.
  • Plan and execute regional in-person activities including trade shows, roundtables and unique hosted experiences both with partners and without), ensuring effective pre-event, on-site, and post-event strategies.
  • Track the effectiveness of regional marketing efforts by analyzing SFDC data and gathering qualitative feedback from the field in an effort to provide actionable insights for continuous improvement.
  • Build and maintain strong relationships with regional leadership and key stakeholders to drive collaborative marketing opportunities.
  • Work closely with members of the marketing team to develop or leverage compelling content, collateral, campaigns and sales tools to support field marketing activities.
    • Basic Requirements::
  • Bachelor's degree in Marketing, Business Administration, or related field
  • Based in Singapore 
  • 10+ years of experience in an APJ field marketing role (2+ years of cybersecurity industry experience is a plus), and at least 3 - 5 years of experience working with channel partners
  • Self-starter who can work independently with the ability to execute flawlessly
  • Strong attention to detail 
  • Thrives in a deadline-driven environment
  • Strong interpersonal and collaboration skills
  • Ability to travel along within APJ 20% of the time 
  • Strong written and verbal communication skills in English and Mandarin; Japanese language proficiency preferred
  • Knowledge of Salesforce.com, Marketo, and WordPress systems is a plus

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