Public Relations Account Manager (SG)

YAP Global is an international public relations and communications consultancy that works with organisations in the cryptocurrency, decentralised finance (DeFi) and web3 sector, to build their brand through impactful storytelling.

Built by a global team of creative storytellers scattered across the globe, who meet up on occasion at Safari Parks or Roman Villas, YAP Global’s mission is to tell stories that build trust. Our diverse portfolio of clients range from decentralised financial organisations, decentralised climate change innovators, digital asset management firms, NFT marketplaces to developer tooling platforms that will underpin the future of web3. We’ve also been media partners for some of the biggest blockchain conferences in the world, including CoinDesk’s Consensus, EthCC in France, ETHDenver and more.

Our collaborative and global team is expanding, and we are looking for an ambitious leader as an Account Manager.

Key responsibilities:

You will be managing a portfolio of 5-6 clients, with the following responsibilities:

• Creating strategic communication plans and identify media opportunities to ensuring the client KPIs are met.
• Providing strategic counsel to clients to aid their PR and wider marketing objectives.
• Writing and editing press releases, op-eds, feature stories, briefing documents and other communications material.
• Building/maintaining strategic relationships with senior journalists, particularly with top tier media publications in crypto, tech, finance and mainstream media.
• Managing workflow of the team, delegating tasks to SAEs and AEs.
• Managing and mentoring junior members of staff.
• Keeping abreast of current PR and crypto trends, and the clients media landscape.
• Taking part in new business pitching and developing PR proposals