Regional Advocacy Lead Closed

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact 

The Regional Advocacy Lead will lead the strategic vision and execution for influence, advocacy, and affiliate marketing. This role requires a forward-thinking approach to Advocacy and Influence strategy with strong leadership capabilities to drive centralization while respecting local market nuances.

The Client

This is a regional role leading the transformation/ influence mandate for a large multinational for APAC region.

Key Responsibilities

Strategy & Vision

• Lead the strategic vision for influence, advocacy, and affiliate marketing across the APAC region
• Develop frameworks to effectively integrate other voices in the marketing mix, managing relationships, briefing processes, branding guidelines, and authenticity standards
• Create balanced strategies that leverage regional/centralized approaches while addressing local market needs and cultural nuances
• Collaborate with the cross-function teams to lead centralization initiatives and implement a new operating model that enables end-to-end operations for both WPP and non-WPP markets
• Develop truly integrated strategies that combine media, content, and through-the-funnel solutions
• Leverage the broader WPP network to bring global learnings and best practices to the APAC region

Operational Leadership

• Provide strong team leadership, ensuring close collaboration between in-market WPP teams and the regional client team
• Identify technological opportunities to drive scale and operational efficiencies
• Develop scalable and creative solutions by leveraging data and translating insights into actionable plans
• Establish a data-driven model with clearly defined and measurable results
• Scale knowledge and expertise of the APAC region covering Southeast Asia, South Asia, Australia and other markets.
• Co-develop the future role of influence in the total marketing mix and business strategy, balancing creative approaches with data-driven decision making
• Manage a regional Centre of Excellence for influencer marketing, focused on developing strategy, frameworks & cross market alignment
• Partner with local market teams, who will focus on culturally nuanced execution and market specific activations
• Ensure smooth collaboration between the Centre of Excellence and in-market teams to balance regional consistency with local relevance

Required Qualifications

• 10-15+ years of brand marketing experience, including at least 7 years in advocacy, influence, or affiliate marketing, with demonstrated regional leadership.
• Proven track record in influence marketing, advocacy programs, and affiliate strategies
• Experience leading centralization initiatives and developing new operating models
• Strong understanding of the APAC region
• Demonstrated ability to balance regional strategies with local market execution
• Experience integrating media, content, and performance marketing approaches
• Strong analytical skills with the ability to derive insights from complex data sets
• Excellent stakeholder management skills, particularly with senior client relationships

Preferred Qualifications

• Experience working with beauty or FMCG brands
• Knowledge of the APAC region's media and influence landscape
• Experience with marketing technology platforms and data analytics tools
• Track record of successful change management in complex organizational structures
• Experience working in a matrix organization spanning multiple markets
• Location: Flexible within APAC region (Singapor