Product Marketing Manager

ABOUT UR UR is a borderless smart money app that makes it easy to spend and off-ramp, all in one place. Built for both crypto natives and the crypto curious, UR simplifies the way people and businesses move between digital assets and fiat currencies. Self-custodial, fast, and intuitive, UR turns complex crypto workflows into a seamless everyday experience. As Senior Product Marketing Manager at UR, you will sit at the intersection of product, growth, and revenue, shaping how we take our borderless banking and crypto-fiat payment products to market. UR is building a global, on-chain banking network — cards, accounts, stablecoin rails, and real-world usage for the underbanked and global-first users. This role is about turning complex infrastructure into clear value, driving adoption. This role is expected to own strategy and execute, work shoulder-to-shoulder with Product, BD, and Ops, and materially improve how we launch, position, and scale UR. KEY RESPONSIBILITIES 1. Product Market Action Plan - GTM & Adoption - Own end-to-end GTM strategy for UR’s core products (accounts, cards, on/off-ramps, stablecoin flows, regional launches). - Translate product roadmaps into clear campaign narratives, goals, and execution plans. - Partner closely with Product, Growth, BD, and Ops to align on launch readiness, sequencing, and success metrics. - Build and maintain a forward-looking launch calendar to ensure cross-functional clarity. - Track launch performance (adoption, activation, usage, funnel conversion) and feed insights back into product and growth. - Create scalable GTM playbooks that support product lifecycle marketing as UR expands across regions and use cases. 2. Commercial & BD Enablement - Develop high-impact enablement assets for BD, partnerships, and growth: - Pitch decks, one-pagers, demo scripts, battle cards, objection handling, use-case briefs. - Ensure consistent positioning and messaging across all commercial touchpoints. - Run regular enablement sessions to improve pitch quality, product fluency, and confidence. - Gather feedback from BD and partners to continuously refine messaging and materials. 3. Positioning & Messaging - Own UR’s product positioning, value propositions, and messaging pillars, grounded in real user needs. - Segment messaging clearly across: - Regions (SEA, LATAM, Africa, etc.) - User types (freelancers, creators, merchants, crypto-native users) - Use cases (payments, savings, remittance, daily spend) - Partner with Brand & Content to ensure UR’s narrative is consistent, credible, and differentiated. - Support external-facing content including website messaging, launch pages, demos, webinars, and campaigns. 4. Customer Advocacy & Insights - Conduct regular customer interviews, win/loss reviews, and usage analysis. - Turn insights into sharper positioning, clearer GTM strategies, and better product feedback loops. - Identify proof points and ROI metrics to develop: - Testimonials - Case studies - Partner success stories - Work with Customer Ops and Growth to source reference customers and real usage data. - Act as a customer advocate in product planning and prioritization discussions. 5. Market & Competitive Intelligence - Stay ahead of trends across fintech, neobanking, payments, stablecoins, and Web3. - Build and maintain competitive frameworks to inform positioning and BD strategy. - Clearly articulate why UR wins — not in theory, but in practice. - Serve as a subject-matter expert for product-market fit, advising leadership, product managers, and GTM teams. WHAT WE’RE LOOKING FOR - Strong experience in fintech, payments, crypto, or stablecoin-based products. - Proven GTM ownership for complex, infrastructure-heavy products. - Excellent written and verbal communication — clear, sharp, and grounded. - Demonstrated ability to work cross-functionally with Product, Growth, BD, and Ops. - Deep customer empathy, with hands-on experience translating insights into strategy. - Strong market awareness across Web2 fintech and Web3 rails. - Structured thinker with bias for execution — you ship, you iterate, you improve. WHAT SUCCESS LOOKS LIKE You’ll know you’re winning when: - Adoption improves: launches lead to real usage, not just announcements. - BD closes faster: clearer narratives, stronger confidence, fewer “what does UR actually do?” moments. - Messaging sticks: internal teams consistently use the same language — and customers get it. - Customer proof compounds: a growing library of testimonials and case studies tied to real outcomes. - Launches feel boring (in a good way): predictable, aligned, and execution-tight.