LUX Senior Global Brand Manager - SFDG& Masterbrand

Job Title: LUX Senior Global Brand Manager –Masterbrand &SFDG 

Location: Singapore UL Campus 

LM: Judy Zu 

BUSINESS CONTEXT AND MAIN PURPOSE OF THE JOB 

Come and work in one of Unilever’s 1B Euro Brand, the fastest growing brand in Unilever Skin Cleansing!  

Born in 1924 as Lever Brothers’ first beauty soap - “Made like the costliest French Soap, sold for only 10 cents” -, today LUX is the second most penetrated beauty brand in the world, built around strong fragrance and skincare credentials. Sold in more than 100 countries, LUX is a truly global brand with its main footprint in Developing & Emerging markets (India, China, Brazil, Arabia, SEA, to name just a few).  

2025 marked a major turnaround for the brand across all matrix- USG, share, UBS. The LUX team has given the brand a new light by creating the new brandverse, new brand visual identity, driving social-first transformation, and developing and executing a robust innovation plan under premiumization strategy. As a result, the brand is growing across all top 10 markets and is having a very strong momentum to deliver more growth in 2026 and beyond 

In order to cement the brand’s turnaround & the new brand identity, and accelerate our pace of social first demand generation, we are looking for a Senior Global Brand Manager based in Singapore. This is a Global brand role where you will Lead the global LUX Masterbrand strategy, ensuring consistent brand identity, ever-green activation, and cultural relevance across all markets. Drive social-first transformation, communication excellence, engagement platforms and lead the social content studio to strengthen LUX’s position as a modern, up-to-date, premium beauty brand. You’ll be reporting to the LUX global brand lead and have one ABM reporting to you based out of Singapore 

KEY RESPONSIBILITIES 

• Lead LUX brand strategic plan (BSP). Support GBL to craft the right strategic framework for the brand across 6Ps 

• Lead the ever-evolving brandverse and brand visual identity development together with the lead creative agency 

• Owner of various brand guidelines (e.g. digital assets, POSM, casting, wardrobe). Ensure consistency of visual identity and tone across all touchpoints. 

• Collaborate with agency partners to craft winning communication with best-in-class digital & content (social first) strategies, for LUX to win in the must conquer platforms (e.g. IG Tiktok) to reach and engage consumers.  

• Be the change champion for SFDG transformation, and owner of brand social strategy 

• Lead the content planning for global lighthouse social handles. Establish and lead the social content studio team 

WHAT YOU’LL NEED TO SUCCEED 

REQUIRED 

• Previous experience in masterbrand and brand communication related roles is essential, ideally within Unilever 

• Proven track record in crafting communications & brand engagement as well as previous experience in beauty is preferrable. 

• Proven experience in working with a diversity of markets, with appreciation for local culture, ability to spot & leverage on market, social and cultural changes. 

• Demonstrable skills and/or inclination in the following areas: 

• Consumer love – ability to immerse in the lives of our consumers and shoppers, understanding their pain points, needs and desires, what delights them so as to craft most relevant innovations and coms.  

• Analytical Power: ability to transform data and consumer insights into brand growth opportunities & excellent at using data to make informed decisions and recommendations. 

• Ability to juggle complexity and at the same time ability to prioritise ruthlessly. 

• Entrepreneurial mindset and bias for action – independent, self-starter who can work independently. Solid agility / adaptability to respond to changing market dynamics.  

• Strong interpersonal & Influencing skills: build effective relationships with partners in different countries. 

• Team leadership – driving psychological safety, creating an environment wh