Customer Lifecycle Marketing Manager (Growth)

About the company:
TMGM empowers investors to take charge of their investment portfolio, combining CFD trading opportunities across 6 asset classes with access to 12,000+ products including Forex, Shares, Precious Metals, Energies, Indices, and Cryptocurrencies.

Our sophisticated online platform simplifies direct CFD trading: providing the technology, turn-key support, and innovative structure so traders only have to worry about investment decisions. TMGM has offices in 3 continents and a volume of more than $200 Billion traded each month on its platform.

This is your chance to join the fastest growing CFD provider in Australia, make a significant contribution to its success and enjoy being part of something special. This is also a great opportunity to gain knowledge and experience that is impossible to obtain in other industries. If you're looking for a fast-paced environment and an exciting opportunity, then we are the company for you.

Position Overview

We are seeking a highly motivated Marketing Manager – CLM & Growth to lead client lifecycle management and drive growth initiatives across multiple markets. This role combines strategic planning and hands-on execution, covering the entire client journey from acquisition to retention and reactivation. The ideal candidate will have strong experience in CRM, campaign management, data-driven marketing, and client engagement, with a proven track record of delivering measurable growth.

Key Responsibilities

• Develop and implement CLM strategies to optimize conversion, deposit, trading activity, and retention.
• Design end-to-end customer journeys (Welcome, KYC reminders, deposit triggers, trading education, reactivation campaigns).
• Collaborate with Sales, Product, BO, Compliance, and Marketing to ensure seamless client experience.
• Define CLM KPIs (conversion rate, deposit rate, retention rate, LTV) and conduct regular performance reviews.
• Lead A/B testing and continuous optimization of lifecycle campaigns.
• Plan and execute client engagement campaigns (deposit bonuses, trading vouchers, challenges, loyalty programs).
• Partner with Event & Sponsorship teams to integrate large-scale activations into client growth initiatives.
• Monitor campaign ROI, track performance metrics, and deliver insights for future improvements.
• Identify new growth opportunities across regions (SEA, China, Global) and tailor localized strategies.
• Oversee EDM, push notifications, SMS, and app communications as core CLM channels.
• Manage campaign automation workflows, segmentation, and message optimization.
• Ensure delivery, open, and click rates meet performance benchmarks.
• Work closely with the Data & Analytics team to build client segmentation models.
• Translate customer behavior insights into actionable marketing strategies.
• Provide regular performance reports and recommendations to senior management.