Digital Marketing Manager

The Basics:

The APAC Digital Marketing Manager is responsible for developing and executing digital marketing strategies that drive measurable pipeline growth, brand awareness, and customer engagement across Asia Pacific, with an emphasis on ANZ, ASEAN, Japan. This role is accountable for delivering business outcomes through high-impact digital campaigns, adapting global strategies for regional execution, and leveraging deep market knowledge to maximize results through integrated quarterly digital marketing campaigns. 

What you’ll do:

Pipeline & Revenue Growth 

• Consistently deliver qualified leads and opportunities to sales, meeting or exceeding quarterly pipeline and revenue targets for APAC, including Japan. 

• Optimize digital campaigns to maximize conversion rates, pipeline velocity, and revenue impact. 

Regional Campaign Leadership 

• Strategically plan, launch, and optimize paid search, paid social, programmatic display, and ABM campaigns tailored to APAC market segments and buyer personas. 

• Localize messaging and creative assets for APAC audiences, ensuring cultural relevance, especially for Japan. 

• Lead cross-functional teams and agency partners to deliver integrated campaigns on time and within budget. 

Performance Analytics & Reporting 

• Track, analyze, and report on campaign KPIs (lead volume, conversion rates, ROAS, pipeline contribution) with actionable insights for continuous improvement. 

• Present regular performance updates to APAC and global stakeholders, highlighting progress against goals and recommendations for optimization. 

Budget & Vendor Management 

• Own and manage digital marketing budgets for APAC, ensuring efficient allocation and maximum ROI.</sp