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Product Marketing Manager

Singtel · Singapore · Full-time

5-7 years Posted 08 Jan 2026

Quick Summary

  • Own end-to-end lifecycle of key VAS offerings, including security and device protection.
  • Conduct in-depth market and competitive analysis to uncover emerging trends.
  • Define pricing strategies and promotional frameworks to maximise revenue.

Full Description

Be a Part of Something BIG! We are looking for Product Marketing Manager to join the team. The Manager is a pivotal role focused on identifying and launching relevant new value-added services (both telco and telco-adjacent), scaling adoption within the Singtel Mobile consumer base and ensuring seamless customer experience. Value-Added Services (VAS) Portfolio Own end-to-end lifecycle of key VAS offerings, ranging from security, device protection, telco and telco-adjacent services. Conduct in-depth market and competitive analysis to uncover emerging trends, evolving customer needs, and whitespace opportunities. Spearhead the launch and growth of new services, leveraging data-driven insights to optimise product-market fit. Define and refine pricing strategies, promotional frameworks, and service positioning to maximise revenue and customer lifetime value. Monitor and interpret key financial and performance metrics, ensuring alignment with P&L targets and business case assumptions. Make an Impact by New product innovation and commercialisation Financial / Revenue Management for value added services portfolio Market analysis and competitive landscape Product pricing and promotions Collaborate across teams (sales, care, marcoms, customer management) to deliver on product KPIs Skills for Success University Degree in Business Administration Min 5-7 years of experience in product marketing, business/product development P&L management skills Strong analytical skills Project management skills Process thinking and shaping customer experience Good business acumen, able to bring the story behind the numbers Rewards that Go Beyond Flexible work arrangements Full suite of health and wellness benefits Ongoing training and development programs Internal mobility opportunities

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