Manager (Systems and Analytics) (3-year contract), PGPP

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together – building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities – all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• This position is for Office of Postgraduate Professional Programmes (PGPP).
• Systems Management and Optimisation:
• Oversee the management, configuration, and continuous improvement of systems supporting PGP marketing, recruitment, and admissions processes (e.g. CRM, application portal, marketing automation, analytics dashboards).
• Work closely with IITS and vendors to ensure system stability, integration, and user support.
• Identify opportunities to streamline workflows through automation and improved system design.
• Data Analytics and Reporting:
• Develop and maintain dashboards and reports that provide insights on recruitment, admissions, and enrolment trends across all PGP programmes.
• Analyse funnel performance (leads, applications, offers, acceptances, enrolments) and provide data-driven recommendations to improve conversion.
• Coordinate the provision of regular accurate and timely reports for monitoring funnel performance.
• Support forecasting and scenario planning for enrolment targets and resource allocation.
• Data Governance and Quality Assurance:
• Collaborate with relevant teams to implement consistent data definitions, coding structures and validation checks.
• Conduct periodic audits and provide training to users to ensure adherence to data sanitation and integrity.
• Cross-functional Collaboration:
• Partner with the Marketing and Recruitment team to track campaign effectiveness and ROI.
• Support the Admissions team in system configuration, data management, and reporting for application cycles.
• Liaise with Programme offices, OFIN, and RO for data sharing and performance tracking.
• Project Innovation and Management:
• Work with IITS to support digital transformation and process improvement projects within the MRA team.
• Evaluate emerging tools and technologies (e.g. AI-based analytics, automation platforms) to enhance operational efficiency and decision-making.
• Document workflows, business requirements, and system change requests to ensure transparency and continuity.
• Other duties as assigned.

QUALIFICATIONS

• Degree in Information Systems, Data Analytics, Business Administration, or related discipline.
• At least 5 years of relevant experience in systems administration, data analytics, or operations management, preferably in an education or service-oriented environment.
• Prior experience in managing CRM or student lifecycle systems (e.g. Salesforce, Oracle Campus Solution, etc.) is highly desirable.
• Strong analytical and quantitative skills; proficiency in data visualisation and reporting tools (e.g. Power BI, Tableau, Excel).
• Good understanding of data management principles, governance, and compliance (e.g. PDPA).
• Knowledge of process improvement methodologies and workflow automation.
• Excellent project management, documentation, and stakeholder communication skills.
• Detail-oriented, resourceful, and able to work independently as well as collaboratively.
• Excellent communication, interpersonal, and advisory skills, with the ability to engage effectively internal and external stakeholders.
• High level of integrity, confidentiality, and sound judgment in handling sensitive applicant information.
• Prior experience in higher education admissions and recruitment processes will be an advantage.