MariaDB is making a big impact on the world. Whether you’re checking your bank account, buying a coffee, shopping online, making a phone call, listening to music, taking out a loan, or ordering takeout – MariaDB is the backbone of applications used every day. Companies small and large, including 75% of the Fortune 500, run MariaDB, touching the lives of billions of people. With massive reach through Linux distributions, enterprise deployments, and public clouds, MariaDB is uniquely positioned as the leading database for modern application development.

The Role

MariaDB is looking for a strategic, hands-on field marketer who understands the nuances of an indirect, partner-led sales motion. You will serve as the marketing owner for the region, acting as the critical link between our global strategy, our regional sales teams, and our partner ecosystem.

Unlike direct markets, your success in APAC relies on collaboration—working alongside our Global Partner Marketing Manager to operationalize global plans while acting as the "boots on the ground" to adapt, localize, and execute strategies that drive deal momentum in diverse markets.

Scope & Regional Focus (2026)

• Primary Markets: India, Southeast Asia, Korea.
• Sales Motion: Predominantly Indirect / Channel-led.

What you’ll do 

1. Regional GTM Strategy & Orchestration

• Own the Plan: Partner with the APAC RVP to build a comprehensive marketing plan aligned with the regional focus. You are the "General Manager" of marketing for your territory.
• Manage the Budget: Own the regional field budget; source and negotiate vendors, manage expenses, and ensure every dollar spent drives ROI.
• Align the Strategy: Adopt, localise, and prioritise global integrated campaigns content and messaging to fit local cultural and business nuances.

2. Demand Generation & Pipeline Acceleration

• Execute Campaigns: Build and execute robust multi-channel campaigns (digital, webinars, syndication) adapted for local markets. You are responsible for meeting monthly and quarterly MQL and Pipeline targets.
• Regional ABM: Partner with Sales to define a regional ABM strategy. Tier accounts, map buying committees, and tailor plays for entry, expansion, and competitive takeout.
• Event Execution: Own end-to-end execution of trade shows, executive dinners, roadshows, meetups, and virtual events. Ensure these are not just "activities," but pipeline drivers.

3. Partner Marketing Execution

• Field Execution Arm: Collaborate with the Global Partner Marketing Manager to operationalize "through-partner" and "with-partner" initiatives. Ensure partners are equipped, enabled, and actively driving demand.
• Alignment: Collaborate with Partner & Channel stakeholders to align APAC field activities with partner programs, ensuring we are leveraging the ecosystem to amplify our reach.

4. Sales Alignment & Measurement

• One Team: Attend weekly sales forecast calls. Understand the health of the pipeline. If a gap exists, proactively propose a marketing intervention to fix it.
• Data Accountability: Be metrics-driven to the core. Live in the data, own the numbers, and report with full accountability on lead conversion, opportunity creation, stage progression, and program health.
• Continuous Improvement: Champion data hygiene and multi-touch attribution; test, iterate, and scale what works.