Intern, Marketing & Communications (Waterway Point)
Frasers Property · Singapore · Internship
Quick Summary
- Conceptualize, plan and execute marketing campaigns and activities in the mall
- Partner with tenants on promotional activities
- Collaborate with social media agency on content creation and analytics
Full Description
Job Summary Waterway Point is one of the top ten largest suburban retail malls in Singapore. Located at the heart of Singapore’s first waterfront ecotown, Punggol, it is conveniently connected to the public transportation system and a stone's throw away from the new SIT campus. The Marcom team plays an important role in bringing in footfall to the retail mall through festive events and activities at the atrium as well as run attractive promotions to drive tenants' sales. The Intern will help support the team in conceptualising and executing campaigns relevant to the respective themes throughout the year and also increase our social media presence. Job Description · Conceptualize, plan and execute marketing campaigns and activities in the mall · Partner with tenants on promotional activities · Collaborate with social media agency on content creation, social media analytics, and audience engagement strategies. · Updating of marketing contact list and store directories across various platforms · Attend to shoppers’/tenants’ requests, queries, and/or feedback · Research current market trends and identify ways to improve marketing efforts · Any other task as assigned by immediate supervisor/management Key Qualification Currently pursuing a degree in Business / Marketing / Mass Communications or related field. Positive learning attitude Proactive and tenacious mindset in pursuing the desired outcomes, eg. getting deals from tenants for events/campaign Good communication skills Knowledge of current trends #LI-FPLPRO